4 Content Ideas for Small Business Owners

Content marketing is an important tool for any business as it one of the most effective forms of marketing - both for your pocket and for results. Anyone can curate content and so content marketing becomes a popular choice for start-ups and small businesses.

Although every business’ content will differ in many ways; there are some core points that should be considered to help any small business owner kickstart their snowball of content ideas.


4 content marketing ideas for small business owners:


1. Make it visual - although blogging is a very popular form of content marketing; most use images or video to help get their message across. Visual content can be used practically anywhere on the web to help enhance any content. Whether the content is solely the image or video or is used to accompany other content, images and videos are a good way to engage an audience.


2. Make it shareable - Having content that your audience can share makes the content evergreen and reusable. This means once you have produced content once and placed it on one platform, it then can appear on more platforms and may even resurface months or even years down the line; all with minimal effort from yourself. More shares often translate to more exposure too!


3. Get to the point - I would say ‘make it short’ but that wouldn’t apply to certain content types such as a blog. However; what will apply to all content types is ‘get to the point’; no one wants to spend ages consuming one piece of content so make sure that your content gets your message across to the audience quickly and easily.


4. Be human - Whatever content you produce, be sure to always come across as human and not too robotic. People buy people and consumers are more likely to have a positive attitude towards a business which comes across as more human. Good attitudes can translate into high conversion rates!


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